Why Social Media Strategy in Japan Fails for Foreign Brands
Entering Japan takes more than just translating your content. It requires a complete strategy shift. Japan's digital world operates on its own unique set of rules, often defying global trends. What works in New York or London rarely works here. To succeed, looking at user numbers isn't enough. You need to understand the "psychology" behind […]
Cash or Cashless? Japan’s Best Payment Strategies for E-Commerce
Why Is Japan Still Cash-Oriented? Japan is one of the world’s most advanced economies, famous for its bullet trains, robotics, and futuristic vending machines. Yet when it comes to payments, many are surprised to find that cash still dominates everyday transactions. If you're planning to launch or grow an e-commerce business in Japan, understanding this […]
Japan Web Design: Color and Layout Strategies for Business Growth
Does That Design Work in Japan? “Will our design actually resonate with Japanese audiences?” This is a common question for overseas companies looking to enter the Japanese market with websites, apps, or digital ads. Visuals that succeed globally can miss the mark locally—especially in a country where aesthetics carry cultural weight. Color Preferences […]