Why Social Media Strategy in Japan Fails for Foreign Brands
2026-01-25
Entering Japan takes more than just translating your content. It requires a complete strategy shift. Japan's digital world operates on its own unique set of rules, often defying global trends. What works in New York or London rarely works here. To succeed, looking at user numbers isn't enough. You need to understand the "psychology" behind […]
Understanding Social Media Usage in Japan: A Guide for Foreign Businesses
2025-05-01
— How to Choose the Right Platform by Industry — Japan is one of the most digitally advanced countries in the world, yet the way social media is used here differs significantly from Western markets. To succeed in Japan, it's essential for foreign businesses to understand local user behavior and cultural preferences. This article provides […]