How Employee Influencers Can Support Creator Marketing in Japan
Japan’s creator economy reached ¥2.09 trillion in 2024, according to a joint study by the Creator Economy Association of Japan and Mitsubishi UFJ Research &...
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Insights
Naka-no-Hito Marketing: Why Some Japanese Brands Feel More Human on Social Media
Spend a few days browsing Japanese social media and one thing quickly becomes apparent: some corporate accounts do not feel particularly corporate. Instead of posting...
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How to Work With Japanese Influencers: A Guide for Foreign Brands
Working with Japanese influencers is not simply a matter of translating a brief, choosing accounts with large followings, and buying posts. The platforms may be...
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How to Work With Japanese Influencers: What BOTANIST’s Gifting Strategy Got Right
Influencer marketing is often treated as a media-buying exercise. A brand selects creators based on follower count, agrees on a rate, and pays them to...
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McDonald’s Japan vs. NISSIN: Viral Buzz on X Does Not Always Drive Sales
In 2026, two Japanese advertising campaigns completely dominated the X timeline.But their impact on actual sales seemingly couldn’t have been more different. The first was...
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Social Media Agency in Japan: How Foreign Brands Should Choose a Local Partner
Hiring a social media agency in Japan is not the same as hiring a general translation vendor or asking your global marketing team to post...
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5 Ways Foreign Brands Crash and Burn on Japanese Social Media (And How to Fix It)
From the outside, Japan’s social media can look familiar. Same apps, same features, same “post visually appealing content and you’ll grow” logic. Japan’s online culture...
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Quick Guide: How to Navigate Social Media in Japan (2026 Edition)
Success in the Japanese market necessitates much more than just translating existing marketing collateral. Japan now has more than 100 million LINE users alone —...
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Understanding Social Media Usage in Japan: A Guide for Foreign Businesses
— A Practical Platform-by-Platform Playbook for the Japanese Market — Japan is one of the most active digital markets in the world, but social media...
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Why Social Media Strategy in Japan Fails for Foreign Brands
Entering Japan takes more than just translating your content. It requires a complete strategy shift. Japan’s digital world operates on its own unique set of...
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Why X Marketing Works Differently in Japan
Why X (Twitter) Is the Most Powerful Marketing Tool in Japan, Even With Just 100 Followers Thinking of entering the Japanese market? You may be...
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